“The world is full of stories about the importance of a good clothes line, of which you are a part, but the truth is the majority of us have only one pair of jeans,” said Dr. Francesca Cipollini, director of the New York City Department of Public Health and Mental Hygiene.
“I think this is what the public is looking for in clothes,” she said.
“They want something that looks good, that they feel good about, and is durable.
So I think this brand that’s been around for decades, if it’s going to be the same, it has to be a good line, and that’s why we’ve decided to revive it.”
The revival will begin this fall with a new collection that’s designed to capture the spirit of the brand’s beginnings, and a new design language.
A new logo will also be introduced.
“It will be a brand that reflects the diversity of the world, and to us that means it has a great mix of ethnicities and styles, so the brand will have to stand up to some of those influences, but also have an identity that’s authentic,” said Ms. Cipllini.
In addition to bringing back the brand, Ms. Farr says the revival will be about changing the way people dress and thinking about clothes, as well as bringing new ideas to the consumer.
“We want people to look at their clothes differently, to rethink their relationship to clothes and be inspired by that,” she told Global News.
“And that’s what the new collection is all about.
It’s about re-imagining what it means to wear a dress, to wear clothes in a way that is not just fashionable, but that’s reflective of the community in which you live.”
In addition, the revival also aims to bring back the old fashion with the revival team, who have been designing the line since the 1980s.
The line is designed to be timeless, and reflect the past while also reflecting the new.
Ms. Pappas says that the brand has had a strong response from the public, who are eager to embrace the revival.
“The reaction from the consumer has been great,” she says.
“There’s been some confusion, but it’s really all about making the change in how we think about clothes.”
She adds that she is excited to see what the future brings.
“This is a great opportunity for us to change the way we wear clothes, to reimagine the brand from the inside out,” she explained.
The brand has received several awards, including the Design of the Year in 2009.