Australian clothing brands are in an increasingly precarious position.
For decades, the country’s faith community has been at the forefront of the fashion industry, offering consumers a sense of authenticity and a sense that their brands could survive.
But with a number of new faith-focused companies coming onto the scene, there is a fear that the faith-centric businesses could be pushed out.
Faith-based companies have long been a vital part of Australian fashion, and some believe that a backlash against faith-driven brands could be brewing in Australia, with many people feeling uncomfortable about their own faith in the country.
“A lot of people are concerned about the fashion sector, and the way it’s run,” said Jodie Cottrell, executive director of the Australian Fashion Council.
In 2016, the Australian Consumer and Business Association (ACBA) released a report titled The Fashion Industry and the World: A Global Report on the Future of the Fashion Industry. “
If you are in a position where you’re having to make a decision to invest money, it could be difficult for some of these businesses to continue.”
In 2016, the Australian Consumer and Business Association (ACBA) released a report titled The Fashion Industry and the World: A Global Report on the Future of the Fashion Industry.
The report said that faith-affiliated brands were the “only sector of the industry where a growing number of people feel like they are no longer welcome”.
The report warned that if these brands were left alone, the industry could be forced to evolve in ways that are less “respectful” and more “controversial”.
A spokesperson for the ACBA told the ABC the report was “unfair” to the companies that were already thriving in Australia.
“This is not about religion, this is about the future of the sector,” she said.
The ACBA report found that many faith-oriented brands had already made substantial strides in terms of customer loyalty and brand perception. “
It’s important for faith-focussed businesses to be able to have a voice, and if they’re going to be allowed to exist, they need to be given a place.”
The ACBA report found that many faith-oriented brands had already made substantial strides in terms of customer loyalty and brand perception.
However, a new report by Brandwatch suggests that many Australian fashion companies are in danger of losing their position as the fashion market is being increasingly influenced by religious and political views.
Brandwatch CEO and CEO of Brandwatch, Stephen O’Shea, told the Nine Network that the report highlighted the need for faith leaders to speak out against what he described as “extreme, discriminatory, misogynistic and homophobic” fashion practices.
“We need more faith-centered businesses to speak up about how they are being used and abused,” he said.
BrandWatch is a non-profit organisation which provides research and analysis to the fashion and marketing industries.
It is based in Canberra and has offices in Melbourne, Sydney and Brisbane.
“As faith-related businesses, we need to fight back against discriminatory, discriminatory and misogynistic practices and the growing power of brands that do not respect the diversity and respect for all Australians,” Mr O’Hera said.